Privacy Policy

Created 11 June 2026 · My Little Village Ltd · Company No. 17093728

This Privacy Policy applies between you, the User of this Website, and My Little Village Ltd, the owner and provider of this Website. My Little Village Ltd takes the privacy of your information very seriously. This Privacy Policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website. Please read this Privacy Policy carefully.

Definitions and Interpretation

In this Privacy Policy, the following definitions are used:

1. In this Privacy Policy, unless the context requires a different interpretation: the singular includes the plural and vice versa; references to sub-clauses, clauses, schedules or appendices are to those of this Privacy Policy; a reference to a person includes firms, companies, government entities, trusts and partnerships; "including" means "including without limitation"; reference to any statutory provision includes any modification or amendment of it; and the headings do not form part of this Privacy Policy.

Scope of this Privacy Policy

1. This Privacy Policy applies only to the actions of My Little Village Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.
2. For purposes of the applicable Data Protection Laws, My Little Village Ltd is the "data controller". This means that My Little Village Ltd determines the purposes for which, and the manner in which, your Data is processed.

Data Collected

1. We may collect the following Data, which includes personal Data, from you:
   1. name (first name, where you choose to provide it);
   2. contact information such as email addresses and telephone numbers;
   3. postcode;
   4. user role: family or childcare carer;
   in each case, in accordance with this Privacy Policy.

How We Collect Data

1. We collect Data in the following ways: data is given to us by you; and data is collected automatically.
2. My Little Village Ltd will collect your Data in a number of ways, for example: when you contact us through the Website, by telephone, post, e-mail or through any other means; and when you elect to receive marketing communications from us, in each case, in accordance with this Privacy Policy.
3. To the extent that you access the Website, we will collect your Data automatically, for example:
   1. we automatically collect some information about your visit to the Website. This helps us improve Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content;
   2. we will collect your Data automatically via cookies, in line with the cookie settings on your browser (see "Cookies" below).

Our Use of Data

1. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for: internal record keeping; and transmission by email of marketing materials that may be of interest to you, in each case, in accordance with this Privacy Policy.
2. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see "Your rights" below).
3. For the delivery of direct marketing to you via e-mail, we'll need your consent, whether via an opt-in or soft opt-in:
   1. soft opt-in consent applies when you have previously engaged with us. Under "soft opt-in" consent, we will take your consent as given unless you opt out;
   2. for other types of e-marketing, we are required to obtain your explicit consent, e.g. by checking a tick box we'll provide;
   3. if you are not satisfied with our approach to marketing, you have the right to withdraw consent at any time (see "Your rights").

Who We Share Data With

1. We may share your Data with the following groups of people for the following reasons: third party service providers who provide services to us which require the processing of personal data, to send launch notifications and manage our waitlist on our behalf, in each case, in accordance with this Privacy Policy.

Keeping Data Secure

1. We will use technical and organisational measures to safeguard your Data, for example: access to your account is controlled by a password and a username that is unique to you; and we store your Data on secure servers.
2. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately at hello@mylittlevillage.uk.
3. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org.

Data Retention

1. Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy or until you request that the Data be deleted.
2. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your Rights

1. You have the following rights in relation to your Data:
   1. Right to access: request copies of the information we hold about you, or that we modify, update or delete it. We will not charge you for this unless your request is "manifestly unfounded or excessive".
   2. Right to correct: have your Data rectified if it is inaccurate or incomplete.
   3. Right to erase: request that we delete or remove your Data from our systems.
   4. Right to restrict our use of your Data: "block" us from using your Data or limit the way we can use it.
   5. Right to data portability: request that we move, copy or transfer your Data.
   6. Right to object: object to our use of your Data, including where we use it for our legitimate interests.
2. To make enquiries, exercise any of your rights, or withdraw your consent, please contact us at hello@mylittlevillage.uk.
3. If you are not satisfied with how a complaint relating to your Data is handled by us, you may refer your complaint to the Information Commissioner's Office (ICO) at https://ico.org.uk/.
4. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

Transfers Outside the UK and EEA

1. Data which we collect from you may be stored and processed in and transferred to countries outside of the UK and European Economic Area (EEA), for example if our servers or one of our service providers is located outside the UK or EEA.
2. We will only transfer Data outside the UK or EEA where it is compliant with data protection legislation and the means of transfer provides adequate safeguards, e.g. by way of a data transfer agreement incorporating the current standard contractual clauses adopted by the European Commission.
3. To ensure that your Data receives an adequate level of protection, we have put in place appropriate safeguards and procedures with the third parties we share your Data with.

Links to Other Websites

1. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for their content. This Privacy Policy does not extend to your use of such websites; you are advised to read their privacy policy before using them.

Changes of Business Ownership and Control

1. My Little Village Ltd may, from time to time, expand or reduce our business, which may involve the sale and/or transfer of control of all or part of My Little Village Ltd. Data provided by Users will, where relevant, be transferred along with that part, and the new owner will be permitted to use the Data for the purposes for which it was originally supplied.
2. We may also disclose Data to a prospective purchaser of our business or any part of it.
3. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Cookies

1. This Website may place and access certain Cookies on your computer. My Little Village Ltd uses Cookies to improve your experience of using the Website, and has taken steps to ensure that your privacy is protected and respected at all times.
2. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.
3. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent. You may deny consent; however certain features of the Website may not function fully or as intended.
4. This Website may place the following Cookies:

1. You can find a list of Cookies that we use in the Cookies Schedule below.
2. You can choose to enable or disable Cookies in your internet browser. Most browsers accept Cookies by default, but this can be changed.
3. You can choose to delete Cookies at any time; however, you may lose information that enables you to access the Website more quickly and efficiently.
4. It is recommended that you keep your internet browser up to date and consult the help and guidance provided by its developer if you are unsure about adjusting your privacy settings.
5. For more information generally on cookies, including how to disable them, please refer to aboutcookies.org.

General

1. You may not transfer any of your rights under this Privacy Policy to any other person. We may transfer our rights where we reasonably believe your rights will not be affected.
2. If any court or competent authority finds that any provision of this Privacy Policy is invalid, illegal or unenforceable, that provision will be deemed deleted to the extent required, and the validity of the other provisions will not be affected.
3. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
4. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to This Privacy Policy

1. My Little Village Ltd reserves the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website, and you are deemed to have accepted the terms of the Privacy Policy on your first use of the Website following the alterations.

You may contact My Little Village Ltd by email at hello@mylittlevillage.uk.

1. This Privacy Policy was created using a document from Rocket Lawyer (https://www.rocketlawyer.com/gb/en).

Cookies Schedule